Growth Hacking

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Growth Hacking is a experimenteje Marketing-Technik.

D Grundlog buidn experimenteje Methoden, um d schnejstn Woxdumsmeglichkeitn fia a Firma z findn. Dozua wead mid Marketing Channels, Produktentwicklung, Vatriebssegmentiarung usw. experimentiad und s Agebnis systematisch dafossd und nach d Methodn jeweis weida entwicket.

Ois Technikn wean voa oim Social Media, Viralmarketing, Content-Marketing, Clickbait und Direktmarketing etc. gnuzt und koa klassische Weabung.[1]

Hintagrund und Methodn[VE | Weakln]

Da Begriff „growth hacker“ is anno 2010 vom Unternehma Sean Ellis prägt worn.[2][3] Fia eam san Growth Hacker Leit, wo oiss am Woxdum untaoadna. Ois wead im Hiiblick draf untasuacht, wo a skaliabors Woxdum megli warad.[2] Uaspringle is Growth Hacking nua vo Startups gnutz worn, heit vawendn des aa Konzerne wia Google, Facebook und Amazon.

Wei Startups in da Regl zwegn Gejd und zweng Marketingpower hom, konzentrias se Growth Hackers af Innovation, Skaliabakeit und Nutzavabundnheit.[4][5] De Prioritet liegt imma af Woxdum und ned af Image oda Bekonntheit.[6]

Beleg[VE | Weakln]

  1. Biyani, Gagan (May 5, 2013). "Explained: The actual difference between growth hacking and marketing". The Next Web. http://thenextweb.com/insider/2013/05/05/the-actual-difference-between-growth-hacking-and-marketing-explained/. 
  2. 2,0 2,1 Ellis, Sean (2010-06-26). "Find a Growth Hacker for Your Startup". Startup-Marketing.com. http://www.startup-marketing.com/where-are-all-the-growth-hackers/. Retrieved on 2014-10-10. 
  3. Holiday, Ryan. The Secret That Defines Marketing Now , Fast Company, 8. Juli 2013. Obgruafa am 10. Oktoba 2014. 
  4. Ginn, Aaron. Defining a Growth Hacker: Building Growth Into Your Team , TechCrunch, October 21, 2012. 
  5. Ginn, Aaron (October 28, 2012). "Build it and they won’t come: How and why growth hacking came to be". The Next Web. https://thenextweb.com/entrepreneur/2012/10/28/build-it-and-they-wont-come-how-and-why-growth-hacking-came-to-be/. 
  6. Ellis, Sean. "Sean Ellis On Growth". Medium. https://medium.com/growth-hacker/sean-ellis-on-growth-7d620cf4875f. Retrieved on 2014-10-10.